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The Advertising Company
Iconic Branding
Allen Kay
Allen@TheAdvertisingCompany.US
917-699-2602
Rich Lofgren
Rich@TheAdvertisingCompany.US
716-989-1210
A rare creative resource for advertisers, in-house & out-house agencies.
A Creative Resource
Does your company need
a kick in the ads?
Iconic brands aren’t born. They’re made.
IF YOU SEE SOMETHING, SAY SOMETHING.
Take us for all we've got.
CLASSICS
In Clio Advertising Hall of Fame.
Chosen as one of the 25 best campaigns of the 20th Century.
Had the account for a record 22 years through 8 administrations.
They used to change agencies like people change their underwear.
Conceived on 9/12, the day after the terrorist attack on New York’s Twin Towers attack.
Used globally by 1,270 organizations in 140 countries.
Saved countless thousands of lives. “...changed the course of history.”–President Barack Obama.
Honda’s regional share went from below their national share to 72% higher.
Gained 3 million subscribers in just 2 years.
Grew from one store on Madison Avenue to more than 70 worldwide.
Within 2 years Humana Health Plans became the 2nd fastest growing
fortune 500 company. Apple Computer was first.
Ironically, the campaign did so well that the distributor could
no longer afford to buy the company as planned.
A 5-week $500k campaign brought in $40M worth of new accounts.
Highest revenue on the Las Vegas Strip.
A favorite from Xerox halcyon years: 1971-1982
We have a funny habit of making lines and bars go up.
We have a funny habit of making lines and bars go up.
Always advertising with a sense of human.
CURRENTS
Some companies need 30 pages to tell their story.
If you can stay awake till the end you forgot the beginning.
How about one page?
Helping to solve today’s problem today.
Iconic Branding
The Advertising Company
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